TrustRadius Insights
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users …
Starting at $40 per month
View PricingOverview
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance,…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad deployment (44)8.181%
- Ad display and retargeting segmentation (44)5.252%
- Ad performance reports (44)2.828%
- Ad dashboards (44)2.828%
Reviewer Pros & Cons
Pricing
Essentials
$12
Cloud
per month
Growth
$25
Cloud
per month
Starter
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.adroll.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $40 per month
Product Demos
GDS Demo AdRoll 24122020
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is AdRoll?
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll Video
AdRoll Integrations
- Shopify
- Shopify Plus
- WooCommerce
- Wix
- BigCommerce
- Adobe Commerce (Magento Commerce)
- PrestaShop
- Oracle DMP
- now part of Oracle CX Marketing
AdRoll Competitors
AdRoll Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
AdRoll starts at $40.
Insightpool Ads Optimization are common alternatives for AdRoll.
Reviewers rate Ad deployment highest, with a score of 8.1.
The most common users of AdRoll are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(112)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
AdRoll has become a preferred choice among marketing departments for its comprehensive solution for advertising and data analytics. Users have found the platform effective in running Facebook retargeting ads and placing web ads, resulting in consistent conversions. The data collection capability of AdRoll has been praised for its contribution to targeting specific audiences and tracking customer journeys. Additionally, AdRoll's attribution and tracking capabilities have simplified tracking and reporting for marketing teams, leading to impactful results and positive user experiences.
The bulk uploading feature on AdRoll allows users to quickly create new ad campaigns, saving them time and boosting their remarketing efforts. Agencies rely on AdRoll for display retargeting as it seamlessly integrates with other paid media channels and provides valuable reporting and audience insights. Non-profit organizations leverage AdRoll to convert users who have left their site before completing desired actions, helping them grow their social following and stay top of mind for interested users.
For businesses focused on e-commerce B2C sales, especially in niche industries, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties. AdRoll has also been used by companies in the healthcare sector as their preferred third-party remarketing tool due to its ease of implementation and positive return on investment.
In terms of account management, AdRoll provides a robust account team that ensures ads are displayed in various places, driving high click-through rates and revenue. The platform is also utilized for website retargeting advertising, delivering ads to remarketing and matched email audiences, which helps lower advertising costs while retaining website visitors.
AdRoll assists marketing teams in measuring attribution for display advertising and supports both retargeting and prospecting efforts. With its high-quality audiences and effective targeting capabilities, AdRoll provides valuable insights for optimizing campaigns. Furthermore, businesses with limited budgets have turned to AdRoll to expand their digital marketing reach. By increasing conversions and attracting website visitors back to the site, AdRoll has helped these businesses convert more leads. The ease of use and visual reporting features offered by AdRoll contribute to impactful results and positive user experiences. Marketing teams appreciate how the platform simplifies ad management across different platforms while providing valuable metrics and reporting capabilities.
One key use case of AdRoll is promoting products, new releases, and sales across multiple platforms. By leveraging AdRoll's targeting and retargeting features, businesses have been able to drive high click-through rates and revenue. This has been particularly beneficial for e-commerce companies looking to generate interest and sales for their latest offerings.
Another important use case of AdRoll is in tracking customer journeys and measuring attribution for display advertising. With AdRoll's data collection feature, marketing teams are able to gain valuable insights into the effectiveness of their campaigns and the impact on conversions. This helps them make data-driven decisions to optimize their advertising strategies and allocate resources effectively.
Additionally, AdRoll has proven effective in reaching new audiences and driving traffic back to owned properties, especially for businesses operating in niche industries. By utilizing remarketing efforts, these businesses have been able to expand their digital reach and generate conversions from previously untapped sources.
Overall, AdRoll offers a wide range of use cases for marketing departments across various industries. From retargeting website visitors to managing remarketing campaigns, the platform provides valuable tools, insights, and reporting capabilities that contribute to successful advertising campaigns and positive user experiences.
User-Friendly Interface: Many users have found the interface of the platform to be up-to-date and easy to use. It has been described as convenient for organizing campaigns and ads, making it a user-friendly option.
Efficient Campaign Setup: Several reviewers have praised the quick and easy campaign setup process offered by the platform. They highlight that campaigns can be set up in minutes, saving time and effort.
Valuable Reporting Features: The new reporting features provided by the platform have been seen as an upgrade by users. They appreciate that these features no longer require excessive filters, providing easy-to-read metrics and valuable information for evaluating campaign performance.
Difficult User Interface for Beginners: Some users have found certain parts of the platform challenging to navigate, particularly for beginners. They believe that the user interface for setting up campaigns is complex and overwhelming, and suggest that it could be made more user-friendly.
Limited Integration Options: Users have expressed a desire for additional integrations, specifically with Pardot and their CRM. They would like AdRoll to expand its capabilities beyond remarketing and retargeting ads.
Issues with Billing: Several users have reported difficulties with billing, especially at the agency level. They also find the invoicing process confusing and would appreciate more detailed information on campaign expenses and invoice breakdowns.
Users recommend using AdRoll for retargeting efforts, especially for small businesses. They also suggest AdRoll for advanced marketing organizations with a robust CRM and marketing automation platform. Additionally, AdRoll is recommended for entering the retargeting space and jumpstarting remarketing efforts. Users praise AdRoll for its easy setup and management, as well as its effectiveness in email remarketing campaigns. However, it is suggested to consider alternatives to AdRoll if you don't have the monthly spend to qualify for a DSP. Users also recommend testing AdRoll and comparing its performance to Facebook and AdWords for remarketing campaigns. Rollworks is suggested as an alternative for easy remarketing. Users advise looking elsewhere first and doing a quick, inexpensive test before using AdRoll. Overall, users think AdRoll is an easy-to-use retargeting platform.
Attribute Ratings
Reviews
(1-25 of 26)Companies can't remove reviews or game the system. Here's why
September 11, 2023
In my opinion, make sure not to hear their support team advice or you'll end up paying money for nothing.
Score 1 out of 10
Vetted Review
Verified User
In my experience, AdRoll used to work fine, but they made an upgrade to their plans and everything stopped working. Now, they don't support other currencies than USD - so be careful to only subscribe to their service if you live in the US. I think the support is terrible, they will do anything to keep your money without them compromising on anything. My experience has been that basically, they will be always right, the customer is never right.
- channel ads
- Support
- Customer Service
- Functionality
- Compatiblity
- Support for other currencies
- Their offer
March 03, 2022
AdRoll: A retargeting platform that can be used as a supplement to traditional channels
We use AdRoll as a display retargeting platform for a few clients at our agency. We use it to supplement the retargeting capabilities of other advertising networks like Facebook Ads, Google Ads, and Microsoft Ads. We use it on the paid marketing side of things, and it fits in well with our other paid media channels.
- Variety of advertising media types and sizes
- Variety of audiences you can choose from to advertise to
- The interface is pretty up to date and easy to use
- I'm not sure I trust AdRoll's attributed "revenue". It appears to be significantly overcalculating its effectiveness.
- I find the interface a bit confusing in a few places like if you want to see reporting for specific audiences split out.
- Switching between editing campaigns and viewing campaign metrics is a bit confusing.
We've used Adroll to reach a wider audience for our Marketing needs.
- Remarketing
- Brand Awarness
- DIsplay
- Email
- Social Media
- User Interface for setting up campaigns.
December 06, 2021
Another resource for digital advertising
We use AdRoll to help us market our business. We are able to target people who have visited our website and send them banner ads through AdRoll. Advertising is getting more and more expensive, AdRoll helps us lower the cost of advertising through their banner ads, targeting abandon carts and visitors.
- Good Analytics
- Easy targeting of customers
- Easy setup experience
- Creating ads could be easier on the platform
- Find more information on where the ads are at
- Giving more resources on how to generate better ad creative
November 09, 2021
AdRoll Success! Easy to use platform that delivers.
Our company uses AdRoll to promote our products, new releases, and sales. We mostly use it to promote social and web advertisements across multiple platforms. Our marketing team is the primary user.
- Numerous ad types to choose from
- Syncs well with Shopify
- Provides real-time data
- Video ads I notice take a longer period of time to get pushed out than static ones
November 06, 2021
Adroll Review - Great for Retargeting
We use AdRoll as our primary method of retargeting across the web. AdRoll allowed us to set up dynamic campaigns that performed better than Google's.
- AdRoll helps us retarget prospects across a number of websites and touch points.
- AdRoll provides you with a customer success manager to provide insights and recommendations.
- AdRoll will create ads for you if you're short on time!
- AdRoll should include that time frames for customer viewing windows can be changed - this was very helpful once we implemented it.
- AdRoll's success just seems kind of random sometimes, it's hard to sometimes make sense of exactly what is working and what isn't.
- AdRoll struggled to understand our website was blocked by specific countries, they marked our ads as void and we had to have a few conversations to get them to no longer do that.
November 06, 2021
AdRoll Offers a Quick and Easy-to-Use Ad Solution
Our agency used AdRoll to place digital advertising for our clients. We used it across multiple clients and used it to place ads through multiple platforms The business problem for the agency that was solved was software that enabled us to get moving very quickly. We also felt that the re-targeting "tools" were much more user-friendly than most platform or programmatic tools. The really interesting part about the software is I don't think we were using all of the tools - which means there's a lot to explore and a lot to help small- to mid-sized agencies scale.
- Easy to use campaign builder
- Access to popular ad inventory
- Easy to use/create dashboard
- Clarity around placement of ads
- Interface for custom audience creation
- That's really about it!
October 25, 2021
The only retargeting platform you will ever need.
At DND we used AdRoll primarily for retargeting campaigns across Canada - to get our ads in front of new audiences and drive traffic back to our owned properties - such as website, landing pages, or product pages. We serve in a niche industry - but AdRoll has an excellent database of sources that helped us get in front of potential buyers and prospects in a cost-effective manner. This generated solid top-of-the-funnel prospects and leads for our nurture campaigns.
- Dynamic Retargeting
- Lookalike Targeting Feature
- Marketing Recipes
- Some metrics are not easy to track and attribute
- Better integration with Hubspot/MAP tools
January 18, 2020
Do you have a leaky sales funnel and not even know it?
We use AdRoll to get broad retargeting reach across most of the web to capture leads or sales that would've otherwise fallen through the cracks due to customers forgetting to finalize things on their end. Especially after we have spent money on digital ads to drive prospects to sales pages, we want to maximize the ad pay by using AdRoll to close a few more sales.
- ROI
- Low CPC
- No ability to pre-populate the previous 30 days of customer data, only starting from the day the tag is installed.
January 17, 2020
AdRoll Review
AdRoll is part of our programmatic tech stack for display advertising and is currently being primarily used as a tool for retargeting and prospecting for new audience members. The technology has worked so far and the quality of audiences discovered by AdRoll is of a significantly higher quality when compared to other technologies.
- Retargeting.
- Remarketing.
- Customer support.
- API integration is difficult.
January 09, 2020
AdRoll: Reliable, but can always improve!
Our digital media team uses AdRoll for dynamic retargeting across a variety of clients. It serves display banners that we provide on sites and social based on audience pools and interest. It is most successful in targeting an audience who has already searched for our specific client's products. It also provides accessible reporting dashboards that we can use to report on metrics to our clients.
- The reporting dashboard that is accessible to AdRoll clients is very clean and easy to use. The transparency of these dashboards allows for detailed reporting that can be extended to your client.
- The AdRoll account reps are very responsive.
- The dynamic retargeting that AdRoll provides in a digital setting can target at a very granular level.
- AdRoll tracking on our end has been having issues lately. We are not sure if our tags have not been implemented correctly, or if there is currently a glitch in the system.
- Unfortunately, sometimes the account reps and internal technicians do not communicate efficiently enough when an issue arises. This causes a slow turnaround for troubleshooting.
- The overall understanding that the account reps have of their own system needs improvement.
November 18, 2019
AdRoll - The Leading Retargeting Platform
As an agency, our digital paid media department uses AdRoll for our web and social retargeting for e-commerce clients. It's relatively low maintenance and provides a modest ROI. We actually prefer the AdRoll interface to running retargeting in the Facebook ad manager due to the speed, simplicity, and ease of implementation. It saves us a good amount of time and is less expensive than most other comparable tools.
- Much easier to set up dynamic retargeting than AdWords
- Customer service is fairly responsive and is standard with all accounts
- New reporting features are an upgrade and no longer require use of excessive filters
- The "attribution" model is a little suspect. We use just a 1-day lookback window, as "view-thru" conversion value is difficult to measure.
- For Facebook ads, you have to contact customer service to edit any ads. The approval of ads is unnecessarily long.
- There is not a lot of control over the bidding and the actual fees are a little unclear.
October 13, 2019
The Positives and Negatives of AdRoll
AdRoll is being used in the digital media department across two of our clients. It has allowed us to do dynamic re-targeting for a small client of ours that has several events on any given day.
- Dynamic Retargeting -- We have not been able to find another partner that has allowed us to do this in the same way.
- Customer service: sometimes the response times are not the best.
- Fixing problems: a lot of times if we have a problem AdRoll reaches out to a lot of their engineers and they are unable to find a solution.
- Management: we have had issues with our AdRoll team and really taking the time on our accounts.
October 08, 2019
Excellent Marketing and Prospecting Tool for Small Businesses
Aspen is in the early stages of developing an e-commerce B2C business after 25+ years primarily focused globally on B2B sales. AdRoll was used by our B2C business for retargeting. We used AdRoll to follow up with website visitors that didn't convert on the initial visit.
- The interface is easy to use and quick to learn.
- Extensive variety of templates for ads.
- Ads are easy to customize.
- Reports to evaluate the performance of campaigns.
- Pricing is a challenge; while using there wasn't a fixed fee. Fees are based upon interactions with ads and emails.
- It takes a good month to get clear and accurate reports. I would like more real-time reporting.
March 27, 2019
AdRoll rocks
We use AdRoll across the entire organization and it’s one of the requirements for working with us from a consulting standpoint. We've found that AdRoll is the easiest third-party remarketing marketing tool to implement.
- Track conversions are extremely simple. The interface is clean and easy to navigate.
- AdRoll will custom create banners if you ask them.
- They have clear and detailed instructions on how to do everything.
- Their support goes above and beyond and makes me feel confident that they can get the job done.
- I would like to see more reporting on where my ads are showing.
- Would like to see a native ad-builder where I could create ads myself.
- Would like to see if client reports could be emailed to me weekly.
February 12, 2019
AdRoll - great platform for nimble teams looking for flexible (and cost-effective) platforms
We are using AdRoll to deliver and display advertising to our remarketing and matched email audiences. In the past, we have also used the platform to deliver advertising on social media platforms; however, for the time being, we are focused on more traditional display units. We are also using the platform to help measure attribution for our display advertising.
- AdRoll's interface is intuitive to use and easy to learn.
- AdRoll's feature set exceeds the capabilities of Google's display platform in some respects (especially as it relates to minimum audience sizes).
- Nice reporting capabilities help with evaluating campaign performance.
- AdRoll's pricing is opaque. While it's nice that there's no platform fee, it's not possible to see what markup AdRoll is adjusting pricing by.
- Some features have been deprecated in the AdRoll platform (ie. SFDC integration), so that they can start to offer them through their other products, which come at a much higher commit.
- Some reporting options are slow to run and there appears to be quite a lag on the metrics.
October 29, 2018
AdRoll: A True Winner
The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web. AdRoll allows for support of Facebook and Instagram retargeting/prospecting, which is key as we also attempt to grow our social following.
- Retargeting
- Prospecting
- Trackability
- Management of old campaigns
- Ability to delete drafts
- More social integration
July 29, 2018
Easy to Use and Positive ROI from Ads!
AdRoll is being used across our organization by the marketing team for retargeting ads. It is cheaper than using AdWords and more efficient in reaching a larger range of audiences. We didn't have a method to express remarketing ads, so this was perfect for us.
- Customizability of visual ads is easy and efficient. I can make it look the way I want it with the words I need to use.
- I think the reach not being limited to just Google but rather accross multiple channels is an advantage for AdRoll.
- Has a great support team that is always ready to help out. They were particularly helpful when we were first trying to set up our first ad campaign.
- They could make their documentation more easy to understand such that it is more user-friendly for first time users, so we don't have to reach out to support for more information.
- They could have the functionality of more design options on the page. I had to externally make the ad have the background I wanted and upload it. But having editing capabilities on site would be easier.
- I would like to see them expand into other aspects of advertising, not just remarketing and retargeting ads.
February 13, 2018
AdRoll is easy to use but Expensive
Adroll was used by our company to expand our digital marketing reach for a key specific demographic and audience. It attempted to address our need for additional brand exposure with a limited budget as well as to help retain visitors to our website. The campaign goal was to increase as many conversions as possible.
- Adroll is easy to set up and start
- The user interface is quite intuitive without a learning curve
- The control on adspend is much better when compared to competitors
February 07, 2018
AdRoll: The OK Remarketing Tool
We utilize AdRoll for remarketing events, new products, solutions, and featured content to previous website visitors. This is currently only used by marketing but is integrated into both customer and new prospect marketing. This helps us to target people who come to our main website but haven't taken a 'hot' action yet.
- Remarketing specific pages to a target audience within our wheelhouse. We can quickly and easily set this up; no wasted time is accumulated.
- The ad sizes are constricting. If you want to have a gif file, you're going to have to use the bare minimum in design.
- Support is not the best. They are not helpful and has resulted in multiple calls to support.
February 06, 2018
Retarget Website Traffic and SaaS Users
We used AdRoll to retarget various groups of website visitors and product users to move them further down the funnel of becoming a paid user. Our solution was a freemium solution with both an individual and team paid plan. We had AdRoll deeply integrated to be able to track both website visitors as well as users.
- Retarget website visitors based on the specific pages they visited
- Retarget product users based on the pages/features they did OR did not use
- Increase product usage by targeting high potential users with value of our paid solution
- Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
- When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
September 06, 2017
Love AdRoll as an easy to use retargeting tool!
I use AdRoll in my role as a digital marketing manager to retarget our website visitors with display ads and Facebook ads. As a member of the lead gen/revenue marketing team, I am focused on converting new leads at the top of the marketing funnel. Adroll helps bring in a consistent number of conversions on our content each month, depending on what we are promoting in our display ads. AdRoll helps us keep website visitors engaged after they visit for the first time.
- Ad placement. Our ads see good engagement where AdRoll places them.
- Campaign customization. There are many targeting and budget options within the campaign setup.
- Reporting. AdRoll provides simple, streamlined reporting on impressions, clicks, conversions, spend, etc.
- Segmentation. It's pretty easy to set up conversion segments and track where we are seeing conversions.
- I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
- Examples of high performing display ads, suggestions on how to improve design and conversions.
- Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
October 14, 2016
On a roll
Score 9 out of 10
Vetted Review
Verified User
AdRoll supports our retargeting efforts domestically and abroad. Compared to other retargeting vendors, I find that AdRoll puts a lot of emphasis on providing its clients with a robust account team that does 90% of the heavy-lifting to manage the campaigns. From campaign set-up to ad creation and reporting, you can rely on AdRoll to be an extension of your marketing team. We communicate with them on a weekly basis and have bi-monthly calls. All this at no extra cost. If you have a small in-house marketing team, this can be very valuable.
- Dynamic retargeting ads have been very effective with AdRoll. And they've allowed us to slice and dice our catalog very effectively.
- Segmentation! Segmentation! Segmentation! From behavioral audience segmenting, to URL based segments, or CRM audiences, there's a lot of flexibility in the platform.
- Reporting by geo would be nice.
- Integration with enterprise-level ESPs. Updating CRM lists is currently inefficient.
March 24, 2016
AdRoll keeps traffic 'rolling' in
We use AdRoll in our marketing department to retarget visitors to our website who did not complete one of our key forms. The AdRoll banners are used to attract visitors back to our site in hopes of converting them into a lead to pass to our sales department.
- Simple, easy to use interface and dashboard for reporting on metrics.
- Easy access to support via a chat button button in the lower right corner of the screen.
- Uploading artwork is simple, just drag and drop.
- Setting up visitor segments can be a bit confusing, each time we need to make changes we have to reach out to our AdRoll rep.
- Needs more integrations. Would like to integrate AdRoll with Pardot and possibly our CRM.
- I would like our AdRoll rep to reach out to us more often to check in, help with things, or offer best practices to help us get the most out of their solution.
March 18, 2015
AdRoll Keeps Us Rolling
Score 8 out of 10
Vetted Review
Verified User
Adroll has boosted our remarketing efforts across the whole company due to it's ease of use and quick set up. The easy set up and metrics make it simple to explain to marketing teams, and track and show results.
- It has easy set up, you can have a campaign set up in minutes.
- The metrics are easy to read and provide the information we're looking for.
- The support team have been helpful and responsive.
- Their invoicing process can be confusing. The invoices do not provide enough information, such as an itemized list of the amount spent on each campaign in that invoice, which campaigns are included in the billed invoice, and a date range.
- Editing campaigns (dates, budget, etc) can be difficult once a campaign has started.
- The "campaigns purchased" vs. "deliveries billed" invoices can get confusing at times.